In my previous post I wrote, amongst other matters, about baking delicious, crunchy rye crackers, using a recipe by New Zealand caterer, Ruth Pretty.
I mentioned that ” I had to bake the crackers about 15 minutes longer than suggested, to get the degree of cracker-ness that I like..” and I said “…. but, my goodness, they are good.”
And, my goody-goodness, within 24 hours of publishing my post, I found this comment in my inbox…
ruth pretty November 11, 2013 at 4:40 PM
Hello and yes they are lovely crackers. You mentioned that you needed to bake them 15 minutes longer than recipe said. They look much thicker than how we make them so that will account for the longer time. Ours are thin and crisp. I will try them thicker as that will be an interesting change. Keep cooking!
Yes, a comment from Ruth Pretty herself!!!! … with helpful advice as to why I may have needed to cook my crackers a little longer than her recipe suggested. Now, I am an iddy biddy blogger in the middle of itty bitty nowhere, so I nearly choked on my cracker crumbs to see Ruth’s comment on my blog: a) BECAUSE SHE NOTICED; and b) because she CARES enough about her recipes, and her work, to follow what is happening to them on the blogosphere.
In my world that makes Ruth Pretty AWESOME. I can’t tell you how many times I have commented on author/poetry/artist websites, because of my genuine interest in someone’s work or book, and received no feedback; none, not a bite, so I give up, disappointed, and wondering why said persons even bother with a web presence.
writer, photographer and award-winning digital media advisor in her article, New Hollywood (Digital) Dating Rules for the Huffington Post, writes “You need real people to manage your Social network presences. Try not to outsource. It won’t be your voice. This is too important to farm out. And if you engender real loyalty from your audience, not only will they follow and friend and respond to you and your brands — they will tell everyone they know (many more people than you know, when you add up the network effect) and this is the best bit — they’ll do it for free (but only if they really like you). There’s no substitute for a true relationship.”
Her article should be compulsory reading for anyone wanting to establish a digital presence. ( And just so you know, she follows her own advice to the letter….communicating with Sophia [or her IL persona teamgloria ] is a delight, a true delight )
I am not sure who directs Ruth Pretty’s digital strategy; perhaps Ruth herself but she clearly knows how the relatively new internet world/market works.
I am not currently in the market for a new recipe book but, if I were, I would definitely be looking at one written by Ruth Pretty. For one thing, I now know that the recipes will be accurate (v. important!), and, should I have any difficulty , Ruth is willing to help me get it right.
So cake tins and chefs’ spatulas off the bench, and raised, to Ruth Pretty.
And now it’s time for my cuppa and a Rye Cracker slathered with my favourite manuka honey.
Crackers, Ruth, Sophia, manuka honey, teamgloria; all winners in my book; oops blog. 🙂
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we were Happily catching up with your lovely world after our Extensive International Travels *scratches_eyes_a_bit* and got a jolt when we saw who-we-are-in-RL’s picture – *giggles*
you are lovely.
and those roses against paint and print are DIVINE.
Thank you but suddenly having horrible thoughts that the head shot is copyright…but you were admired as was your article 🙂
Gosh no. Use away!!! Who-we-are-in-rl is terribly flattered
A great story! This is as good as it could be – when Internet is used in the right way. What a lovely person she must be and what a happy surprise for you!
I am thinking of all the problems we have up here with hate released over the net, mostly among youngsters. This is hurting many people and some even kill themselves over it. I wish people would use this instrument only for the good – not as a mask to hide behind so you can abuse people unseen.
As you say about it “…in its own way, can be every bit as beneficial and social as face to face communication…” This blogosphere has, at least to me, brought only good friends!
It was a happy surprise 🙂 The internet certainly has its dark side but, hopefully, we can counter that with our good experiences. I don’t like fearmongering and nastiness and doomsayers to win ,or control, my world. Here’s to good friends and positivity; may all have the opportunity to experience them.
True interaction on the internet is valuable. Real relationships are built little by little. I agree with Sophia and the crackers look wonderful. And I have been enjoying getting to know you as well!
Yes, I like that ‘little by little’ which is just how we build relationships offline.
I especially liked the crackers because they contained rye. In my childhood we ate a lot of Ryvita crackers http://www.ryvita.co.uk/products/crispbread so I was excited about making my own crackers using rye.
And, it is most enjoyable getting to know you 🙂
Ah…the miracle of social media brings people together from all corners of the world. And the great part is that we engage and participate at a higher level. Indeed there are concerns about privacy etc, but the need to connect is strong. For example, I have not had internet connection for 19 hours – I felt disconnected from the world.
I have visited Ruth Pretty’s website – love it!!! Wouldn’t it be grand to have tea a la Ruth….
“You are what you share.”
― Charles Leadbeater, We Think: The Power Of Mass Creativity
Yes, I like to know that the internet connection is there if I need it at a moment’s notice. I am so used to communicating with family and friends on a daily basis now that I do feel lost if I can’t do so.
It seems that high tea a la Ruth will have to be on the menu if you come to visit one day; that will be after high tea at my place of course 😀 We will share tea and feel fabulous!
We can still be warm and friendly over the internet, although perhaps tempered with a degree of caution. And I really enjoy making contact with so many friendly people around the world. I am wondering how Ruth Pretty found your blog post…..does she Google herself or have a minion who does that or is there a clever way to set up websites to pick up “mentions”. Just my curious mind at work here.
One day I hope to get up to Te Horo and enjoy some of the goodies at Ruth Pretty’s business. My husband enjoyed some of her catering fare at a “do” earlier in November.
Mmmmm …. I expect she has some sort of ‘thing’ that picks up mentions or pingbacks of some sort. Or else she is a patient googler 🙂 Is Te Horo not too far from you?
You are probably correct about an IT gadget. Te Horo is probably about an hour to the north of us on SH1. It would be a nice day out. Others who have been there report scrumptious eats and a gorgeous garden setting….sounds the ticket doesn’t it? RP features in our Sat paper too.
The garden would be for sure! I love visiting gardens whenever possible, which isn’t often! Like, hardly ever. I think our Saturday magazine insert is probably much the same as yours; all Fairfax media?
I am looking forward to being able to walk about gardens again in a few weeks. Yes we are part of Fairfax world domination – a magazine insert on a Sat and one on a Wed called “Life”……well as some know it;-)
Our Wednesday insert is called Zest! Do you think someone in the country gets an insert called For? 😉
What a wonderful heart-warming story! It was very thoughtful of her to send the explanation your way.
Yes, indeed it was! I am now enthusiastic about attempting a second batch of crackers to see if I can perfect them 🙂
It’s amazing how the internet and all the new social media outlets make the world shrink. Good on Ruth Perry for leaving a comment, I have to confess it’s not a name I knew but now I do and I suspect I will remember it. 😉
If you see one of her books in your library ,or in a bookshop, it would be fun to know. I have no idea how much of our Kiwi life finds its way to distant shores, outside of the internet realm.
I will have a look in one of the large bookshops next time I am in town and let you know if her books are stocked there. 😉
Lovely! Thank you.
How amazing. I can imagine how excited you felt as I think I would have been just the same. It is, as you say, just a shame that more people are not like her. x
It is a shame because there should always be a way to find time to communicate with your audience in a personal way; think the Queen. The thrill of getting a letter from Her Majesty, or her specially assigned representative ,is incredible. My parents on their 60th wedding anniversary were delighted to receive a special greeting from the Queen, as well as the NZ Governor General. And, I think, my sister may have received a letter for something or other, from Buckingham Palace, years ago. Communication matters 😀
Wow, how very wonderful, maybe Ruth will invite you to dinner and then you can blog about it 🙂 Annie
That would be fun! Or, perhaps, scary because I am a true homebody 🙂
Hi Gallivanta 😀 That’s proof enough for me ……. you’re crackers 🙄
It’s great to get feedback like that. Ralph xox 😀
I certainly am, most of the time; crackers!!!. You crack me up, Ralph, or as our wonderful Laughing Samoans http://en.wikipedia.org/wiki/Laughing_Samoans say ‘Crack me off” .
Hehe. Have a lovely day my friend 😀
The sun is shining….the day has started well……time for you to be tucked up in bed???????
True. It’s coming up to midnight again. I must wait and see who’s lost her glass slipper tonight 😉
What an exciting neighbourhood you must have then!
It’s not you then my friend ???
Oh dear, no, I was never a glass slipper type 🙂
Probably not. More the diamond type I expect 😀
Diamonds are a girl’s best friend, though actually I prefer pearls!
How absolutely lovely! 🙂
Yay…for real people! I do enjoy it when someone of note takes the time to comment on my blog or even respond to one of my comments. It removes the “little people” stigma connected to lesser known bloggers. 🙂
It is true that there are the lesser known and the better known on the blogosphere but what I like about it most is that we all have a fairly equal voice on the internet. Which means ‘little people’ can be heard and can redress power imbalances. At the moment we also have net neutrality “the principle that Internet service providers and governments should treat all data on the Internet equally, not discriminating or charging differentially by user, content, site, platform, application, type of attached equipment, and modes of communication. ” and that seems very desirable, although others argue not. 🙂
What a surprise and honor for you. I love looking at cookbooks. I know today we can find tons of recipes on the internet, but it just doesn’t feel the same as flipping through the pages of a well worn cookbook.
The millennium prayer .. so simple. Why do we find it so hard? We should never give up on that new start!
So true; the internet is handy for recipes but there’s nothing quite like having a well worn, well loved cookbook before you on the bench.
And, isn’t it good to remember there is a new start every day? 🙂
That is truly nice to have her respond to your blog post, and you are very good at responding to us, hugs!! 🙂
Thanks for the hugs! I love comments from everyone. We are all famous and wonderful in our own ways 🙂
Yes We Are!! 🙂
How fabulous! You still cannot beat the personal touch, which I believe is what social media can help deliver across the ether. I can understand big corporations outsourcing and being a brand rather than a person, but for a small company or someone like Ruth, the customer is also buying into the person, not the brand. I am not a prolific baker (and my husband would laugh here if he was reading this), but I do LOVE cookbooks and can spend hours looking at what other people can do. I will look out for Ruth next time I am perusing the cookery book shelves.
Well it’s certainly the personal touch that adds value to your jewellery, wouldn’t you agree? It’s beautiful on its own but when you know a little about the person making it, the jewellery takes on another dimension.
And, oh my gosh….cookbooks. I was in the bookshop a few weeks ago, for the first time in ages, and I was transfixed by all the beautiful cookbooks. I was almost ready to eat the pages they were that gorgeous.
I definitely think personal touch helps 🙂 If I veer towards the cook book section, I just know I am going to buy one……and probably go and get something to eat straight afterwards!! Cookbooks have to have beautiful pictures.
I just checked your Facebook; it’s lovely 🙂
I managed to leave the bookshop without buying a cookbook; it was tough. I do buy them sometimes though. Just wondering how one could combine gorgeous jewellery and gorgeous recipes and gorgeous photos……someone is bound to have done it already 😀 I love jewellery books too!
Thank you for stopping by on Facebook 🙂 Mmmmm, jewellery and food – two of my favourite things!
How about a statement necklace to enhance your high tea experience? 😉
I have to say that is sooo cool! That would make my day. But it’s lovely to see people who are conscientious. But I am also a fan of teamgloria and I am getting the book to read boxing day. Ps you are not an itty bitty blog!!
Yes, I am looking forward to teamgloria’s book too. I have pre-ordered. It seems so long to wait!
Thanks for your vote of confidence. Much appreciated. By the way, Naomi, the writer of so many interesting words from different languages, do you think iddy biddy is better/ even the same as, itty bitty. I couldn’t decide 😉 I like them both!
Ha! Iddy has more onomatopoeia don’t you think?
I think so!
you lovely people! *blush* and yes – it IS a very long time to wait – we’re dying to see it 😉
Indeed we are!
Wow how wonderful you must have felt seeing her comment, I find it also super that she commented. Definitley all winners. And Manuka honey wow, that is so expensive here and it is supposed to be so good. We can only get it in health stores and very expensive stores. I shall treat myself one day to a jar!
Manuka honey is delicious but the real deal Manuka honey is expensive. I have some every day; it’s a treat; a good treat :)… like happy, nice comments from you and all my other lovely readers.
Awesome possum!! And remember when you were worried about putting too much of yourself out into the universe of the internet….cast your bread upon the waters and your will get back,
recipes and friends!!!
Oh, I do remember Cindy and I am still very shy 🙂 but I am learning, learning all the time. You may have noticed that I haven’t actually finished the story of that post I began so long ago…more revelations will come….one day.
What an encouraging story. Strangely enough, I was with someone last night who is outsourcing her Facebook business page (which doesn’t yet exist even). When she described how someone else will be posting her posts, it didn’t feel right to me. I too value the personal touch, and Ruth Pretty has risen in my estimation after hearing about the trouble she took. Thanks for the Sophie Stuart link also; I will follow this up.
Juliet, you are another wonderful person/writer who is inspiring in her stewardship of her digital life. Your facebook page is a delight as is your website. https://www.facebook.com/JulietBattenBooks
Thank you, that’s so kind. Like you, I enjoy communicating in this way.
And I enjoy your radio and TV interviews ; you seem to enjoy that form of communication too.
gallivanta – I’m really looking forward to some more of Ruth Pretty’s recipes !!!
She writes a regular piece in our Saturday paper so I will see what comes up next 🙂
Let this be a lesson to us. When we get to be big, famous bloggers, we should still manage our own presence on the web. I think I’d like Ruth Pretty! She sounds pretty cool….
We should 🙂 🙂 Ruth’s story and her books would actually be perfect for you with your strong interest in event planning etc. Her property, Te Horo, looks absolutely gorgeous…..”
The 1910 restored colonial homestead is set in a 2-acre garden with sweeping lawns, established trees and a pretty stream. It is an ideal and select venue for private lunches and dinners, conference partner programmes and weddings.”
Wow, sounds like my kind of place!!
I do believe so! If we ever meet in real life, we will take a visit there together 🙂 In the meantime, imagination rules.
I agree about the power of the internet, I sometimes feel that blogging is like having a whole bunch of pen pals right in the room with me! I just checked and I’m up to views from 49 different countries.
I’m glad she commented, I have gotten some comments back when I’ve e-mailed children’s books authors, but nothing on the blog yet…very cool.
It’s true; it is like having penpals minus the beautiful real stamps but with the bonus of beautiful photos, artwork instead. I am not sure how many different countries view my blog; I see the views on a daily basis but is there a place where I can check the total stats?????
If you are on the stats page, look for the “views by country” box and click on “summaries”. Then click on “All time” and it will show you which countries people are from that have clicked on your blog at least once.
Oh thank you. That is so cool! And also quite surprising. Most of my views come from the US (not surprising) but, then, my own country has given me the next biggest number of views. And here I was thinking that I only had a few NZ viewers!!!! Do you think I need to pay more attention to my own digital strategy; as in, make one ;)!!!!
There you go! I’m definitely in the market for your cook book!
I think I would have to get you to write the text! Look how many words you have written. Takes me all day to write one post 🙂
Wow! That is so cool to have an author of a cook book like Ruth to comment on your blog!!!
It made my day. Doesn’t her new book look lovely?
Yes, it does..
Surprise, surprise, and what a genuinely delightful one: shows the power of the human connection through technology in an age which lacks face-to-face communication.
Yes! I often listen to ‘serious’ experts talking on the radio or TV about the faceless, anti-social nature of the internet and I can scarcely believe my ears; internet communication is powerful and, in its own way, can be every bit as beneficial and social as face to face communication…..sometimes even better than face to face communication.